Bridging the AECO industry with digital products
Product Manager โ Lifecycle Twin at Siemens ยท Six years of building digital twins from the data up โ now leading the go-to-market for the Swiss market.
I'm the Product Manager for the Lifecycle Twin โ Siemens' digital twin for buildings โ leading its go-to-market in Switzerland, growing the partner ecosystem, and opening new market segments. A large part of the job is the handover moment: making sure a building's data survives the jump from construction into operations. I earned this seat from the technical side, which means I can meet customers, partners and engineers in their own language.
The foundations: Civil Engineering at NIT Tiruchirappalli, a Master's in Integrated Building Systems at ETH Zurich, and an ongoing Executive Master's in Digital Innovation & Entrepreneurial Leadership at ESCP โ because the problems I want to solve next are product problems, not just technical ones.
What I leave behind matters more than what I was called: standards three product lines share, pipelines that replaced manual work, an internal product owned end-to-end, and two peer-reviewed publications.
Seven years, one thread: take the messy reality of the built world, turn it into data, and turn that data into products. Every chapter below ends with something that outlived the role โ a standard, a pipeline, a publication, a product.